Advocates for Inclusive Tourism

Working Towards Making the World Accessible For All


The City of Gothenburg, Sweden, has Published a new Brochure on its Accessibility.


Gothenburg is Sweden’s second largest city and was founded in 1621. Gothenburg has the largest port in the Nordic Region and a wonderful archipelago, but it is also known as the city highly regarded as a venue for major sporting events, entertainment and culture. A former industrial city, Gothenburg evolved into a city of creation and innovation and now in to a city of commerce and education.

Gothenburg was the proud winner of the Access City Award 2014. The annual competition is organised by the European Commission and awards European cities that have shown exceptional good work with addressing accessibility issues. The competition is intended to recognise cities that have high goals and have a holistic approach to creating an accessible environment for everyone, with a focus on people with disabilities. The City of Gothenburg’s efforts to integrate people with all types of disabilities in the society made it 2014’s winning city.

The city’s aim and vision

The City of Gothenburg has a political aim to make Gothenburg accessible for everyone. The accessibility work taking place in the community goes hand in hand with the disability policy and to create a city for all.

The vision for Gothenburg is an accessible city where every citizen in Gothenburg has the same opportunity of taking part in the life of the community. Gothenburg should be the best city in which to live and everyone in the city should feel proud to be a citizen of Gothenburg.

The City of Gothenburg has launched its new brochure outlining the systemic approach it is using to create a city for all.

Download the guide



TravAbility was founded in 2007 by Bill Forrester and Deborah Davis.

Our mission is to be agents of change; to inspire people who have never traveled before to do so, and to inspire others to do more. To encourage all cultures of the world to see disability as an integral part of life, and to provide the motivation and tools to the tourism industry to allow them to create accessible environments that enable inclusion in an economically sustainable way.

We offer a range of services to tourism operators and Destination Marketing Boards to enable them to take advantage of the growing Accessible Tourism market. Our core approach is program oriented focusing on the product and service needs of people with a disability an developing a culture of innovation to attract this highly profitable and rapidly growing market:

  • Development of Access Statements
  • Product, service and program development
  • Development of "Soft Infrastructure" policies and procedures
  • Staff and Management Training
  • Marketing Services and Toolkits
  • Access information kits
  • Industry Presentations and Conference Keynotes and Capacity Building Workshops
  • Property Audits and Universal Design planning
  • Self Audit Tools
  • National/State/Regional Park Guides and Trail Maps
  • Diversity and Inclusion Strategy development
  • Disability Action Plans
  • New Project planning and Development
  • Stock Imagery through PhotoAbility
  • Accommodation listings through TravAbility Properties

For more information on how you can make your business more attractive to the traveler with a disability contact Bill or Deborah.