Advocates for Accessible Tourism
Making the World Accessible for All
What is Accessible Tourism
The tourism industry is facing a rapidly changing environment. The population is ageing and living longer. The retiring Baby Boomer generation will control over 50% of the total tourism spend and will be demanding experiences that differ from those generations that have preceded them.
This active generation, who will be carrying with them age related disabilities, will expect a new level of accommodation from the tourism industry. They will not identify with the traditional disability sector, but will instead expect accessible tourism services to be provided by the mainstream industry. This generation is tech savvy and online and will expect accessibility information to be provided in the same place as all other tourism information, whether that is accommodation, attraction specific or destination wide.
Government policy encouraging diversity of employment will also greatly affect the MICE market. Conference organisors and venue operators will have to accept that almost all future conferences will have to cater for people with a disability at all levels of client companies.
The tourism industry has to make a quantum shift in the way it views people with a disability and has to learn how to provide fulfilling experiences as it does with any other sector.
The economics driving accessible tourism are enormous with the contribution predicted to be 25% of the total tourism market by 2025.
It is imperative that the changing demographic is taken into account and that future Tourism Strategies around the world incorporate an active role in encouraging the industry to adopt Accessible Tourism product. Further, tourism advertising should incorporate Accessible Tourism to attract the market. Major events should all cater for people of all abilities as part of the normal operation.
Travability was formed in 2007.
Initially Travability was set up as a vehicle to publish accessible travel information via its web site travability.travel. Today, Travability is a part of a worldwide group who’s mission is to create equality in accessibility in the hospitality and travel industries.
Our mission is to be agents of change; to inspire people who have never traveled before to do so, and to inspire others to do more. To encourage all cultures of the world to see disability as an integral part of life, and to provide the motivation and tools to the tourism industry to allow them to create accessible environments that enable inclusion in an economically sustainable way.